Years ago, when touch screen interactivity approached mainstream adoption in various Industries & customers were adapting to a new workflow.
What's old is new again
At least as it relates to interactive digital signage at retail.
Years ago, when touch screen interactivity approached mainstream adoption in retail, customers were adapting to a new workflow. The progression of customers understanding, trusting and ultimately using touch-interactive signage took time. After all, retailers were resetting shopping behavior that had been in place for many years. But over time customers became much more accustomed to pressing physical buttons and engaging with touch-interactive displays to navigate on-screen content.
Fast-forward to retail's current pandemic recovery effort and we're at a similar crossroads. Masked-up shoppers are more careful than ever, taking steps to avoid touching surfaces unnecessarily. How ironic that the interactive shopping experience we pushed for so many years is now something shoppers have been trained to avoid out of concern for their health.
We must instead adapt to this new reality. Fortunately for our industry, and for the greater retail ecosystem, the technology still exists to create rewarding interactive experiences in store.